When it comes to innovation in household cleaning, Nune is leading the way with its revolutionary cleaning tablet. As an eco-conscious and highly effective solution, this product has quickly gained traction, especially in the U.S. market. From the very first stages of branding to final execution, I had the privilege of crafting Nune’s visual and commercial identity, ensuring it stood out in a crowded marketplace.
From the outset, the goal was to establish a brand that felt fresh, modern, and environmentally responsible. The challenge was to create a look that immediately communicated sustainability while maintaining a sleek and professional appeal. I developed a visual identity that included a clean, minimalist logo, a soothing color palette, and a packaging design that emphasized the product’s eco-friendly nature.
Packaging is often the first touchpoint between a product and a consumer, making it crucial for driving interest and trust. For Nune, I designed a packaging concept that is both eye-catching and informative. The materials were chosen with sustainability in mind, and the design effectively highlights key selling points such as its compact size, eco-friendly formula, and ease of use.
With the branding and packaging complete, the next step was to create compelling advertising materials. I directed and produced commercial ads that showcased Nune in action—emphasizing its powerful cleaning capabilities and environmental benefits. These ads were strategically developed for e-commerce listings and social media platforms, ensuring maximum reach and engagement.
On social media, I crafted a visual strategy that aligned with the brand’s identity, creating a mix of informative and lifestyle-driven content. By incorporating motion graphics, testimonials, and instructional videos, we were able to enhance consumer trust and drive conversions.
Nune has successfully positioned itself as a go-to choice for conscious consumers looking for an effective and sustainable cleaning solution. Through a cohesive brand identity, well-thought-out packaging, and engaging marketing campaigns, we’ve built a brand that not only stands out but also makes a real impact.
Working on this project has been a rewarding journey, and I look forward to seeing Nune continue to grow and thrive in the market.
